Color Problems that Printers Face

There are many color processes within a printing plant. Clients have their own processes for preparing files and proofs. If any of these processes are incompatible, problems will occur. Here's a list of common problems we've seen.

• Can't match client's proofs on press.
• Client's proofs don't match internal proofs.
• Presswork doesn't match internal proofs.
• Workstation monitors don't match internal proofs.
• Color varies with different paper stocks.
• Color varies on different presses.
• Color varies with different screen rulings.
• Color varies with stochastic screening.
• Offset prints don't match digital prints.

Consequences of Color Problems

Here are some consequences of unresolved color problems. Over time, the costs can be enormous. How much do color problems cost your company? If these problems were eliminated, how would that impact the bottom line?

• Long makereadies.
• Wasted paper and press time.
• Unbillable color editing.
• Unbillable plates and makereadies.
• Delivery dates missed.
• Scheduling problems.
• Quality expectations not met.
• Unhappy clients.
• Frustrated and discouraged salespeople.
• Erosion of reputation.

Color Standardization Programs for Printers

When a printer seeks our help, it's usually because of a specific incident. Perhaps a big job had to be reprinted, or a key customer was lost. The printer believes the incident was due to a specific problem, and that problem needs to be solved. These problems are easy to fix because they are clearly defined.

While we're glad to assist our clients in "putting out fires," it is far better to implement a well-planned Color Standardization Program. This approach will prevent future fires from breaking out, and bring the greatest financial benefit. Our program is tailored to your specific needs and implemented, over time, with the involvement of your staff. Here is the outline of a typical Color Standardization Program. The work begins internally, and moves outward, towards your clients.

• Audit internal color processes.
• Define and realize a shop color standard.
• Match proofing systems to the shop color standard.
• Match workstation monitors to the shop color standard.
• Match presswork to the shop color standard.
• Audit external input sources (clients).
• Characterize selected input sources.
• Implement color transform system for input sources.
• Match input sources to the shop color standard.
• Work with selected clients to adopt color standards.